In this episode of Sidra Unplugged, I share a great story about McKesson rep Jen Moriwaki and how working together created an exciting opportunity with a physician in Beverly Hills. After learning the practice's office lease expires next year, Jen and I realized we could combine our expertise. Jen is developing a proposal to help reduce their medical supply costs, while Sidra will identify opportunities to reduce their real estate expenses through our IMREO™ process, bringing both pieces together to present a more complete cost-savings strategy for the practice. It's a solid example of how McKesson and Sidra working in sync can create more value for healthcare providers than either of us could do alone.
More Videos
Rachel Ferrari: Routine Business Review to Valuable Conversation
Rep Success Stories · 2026
Sidra Unplugged: Pat Ertola Shows the Power of Leading with Value
Customer Success · 2026
Podcast #6 — Live from McKesson NSC: The Debut of Argent™ and Sidra Named Its First-Ever Partner Provider
Events & Launches · 2025
Recognizing Tom Peters' Award-Winning Rise at McKesson—and What Comes Next!
Rep Success Stories · 2025
Interview with Kristen Musil who delivered a Huge Win for her customer N. Atlanta ENT
Rep Success Stories · 2025
Podcast #3 — Interview with John O'Brien: From Training to Traction in Beverly Hills
Rep Success Stories · 2025
2025 Final Numbers: A Big Year, Real Results!
Rep Success Stories · 2025
A Conversation with One of McKesson's Best: Sean Nelson
Rep Success Stories · 2026
U.S. Tour Stop #2 — Atlanta: Focus on the Customer's Building Type
Events & Launches · 2025
U.S. Tour Stop — New York: Sell the Meeting, Not the Service
Events & Launches · 2025
Podcast #1 — First Sidra/McKesson Podcast Ever: Special Guest Kevin Yeoman
Introduction · 2024
Sidra Introduction for McKesson Reps
Introduction · 2024